AI is accelerating innovation in mobile app development, with Chinese apps leading the charge in reshaping global markets
Article published on: 2nd December 2024
Credit: China Daily
In Summary:
The rapid advancement of AI is revolutionizing mobile app development, with Chinese applications becoming a dominant force in global markets. From Q1 2023 to Q3 2024, Chinese apps were installed 15 billion times worldwide, marking a significant 11% year-on-year growth in the first three quarters of 2024. Non-gaming sectors, including fintech, tools, social platforms, and entertainment, are spearheading this growth, even as gaming’s dominance declines from 70% to 50% of exports.
Chinese companies have also pioneered innovative solutions like web-to-app user acquisition strategies, overcoming challenges posed by iOS privacy policies. Industry leaders emphasize the critical role of AI in driving these developments, enabling faster innovation with fewer resources. AppsFlyer’s commitment to leveraging AI in analytics and fraud detection highlights the transformative potential of AI in app development and digital growth. Despite global economic uncertainties, the Chinese market remains pivotal, with projected growth of 15-20% annually, fueled by AI-powered advancements.
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