Say 'I Do' to AI: How Tech is Transforming China’s Wedding Industry

February 25th 2025

China’s wedding industry is embracing AI, with platforms like Hunliji leading the charge by integrating technology into wedding planning, dress fittings, and photo editing. AI-powered tools such as virtual dress try-ons, smart planning assistants, and the "magic mirror" for instant photo editing have revolutionized how couples prepare for their big day. These innovations cater to a younger, tech-savvy generation seeking more personalized, seamless experiences.

Supporters, including Hunliji’s CEO Yu Zhe, argue that AI enhances creativity and efficiency without replacing human touch. AI-driven inspiration boards, vendor matching tools, and personalized advisors streamline the entire wedding process. This technological push also benefits wedding vendors, helping them attract customers, optimize marketing, and close deals more effectively.

However, critics question whether AI might overly commercialize weddings, turning intimate moments into algorithm-driven experiences. There’s also concern about small businesses being overshadowed by larger platforms with advanced AI capabilities.

China’s marriage rebound in 2023, with 7.68 million couples tying the knot - a 13.5% increase from the previous year - further fuels AI adoption. As China promotes a "sweet economy" to combat demographic challenges, the wedding sector is seen as an economic driver, with AI playing a key role.

Ultimately, while AI offers convenience and personalization, finding the right balance between technology and human touch remains crucial as the industry evolves.

Source: China Daily